Understand
We learn how your business and people work, what's getting in the way, and where opportunities are.
We help ambitiouscompanies adapt andgrow from the inside.
We are a studioborn from experience.
thinkermaker studio sits at the intersection of people, business, and technology. We help organizations reduce friction and create opportunity for their employees and customers, with an approach centered on enabling the full potential of your people.
Our founders met as early hires on the design and innovation team that drove McKinsey's global digital transformation over a decade ago. We've spent our careers helping people and organizations see what's possible, then build what they rely on each day.
We start where you are — learning how your organization ticks, where the opportunity is, and what's getting in your way. Then,
The organizations that thrive aren't the biggest.They're built to adapt.
Three simple beliefs drive our work.
What we make gets used.
We aren't a consultancy that leaves you with a deck, or an implementation shop that builds you another one-off tool.
We work from wherever you are today:
Build
We build what your people need, test it with them, and refine from what we learn.
Scale
We bring what works into the daily lives of more people, so your organization thrives.
We bridge people and technology.
Today, Peter designs the products, workflows, and systems that help people and businesses do their best work as technology advances.
Peter is a design and systems strategy leader with over 15 years of experience at the intersection of human behavior, technology, and organizational change. He holds an MSc in Human Factors Engineering from Tufts University.
During his time at McKinsey, he built the Design & Innovation team responsible for Knowledge Management Solutions, then CRM, reshaping critical products and systems used daily across the Firm. Before McKinsey, he partnered with companies including Spotify, Nickelodeon, and Michael Kors on design-led work across branded digital, physical, and data experiences.
Today, Wooj works at the front edge of applied AI, designing GenAI products that take friction out of complex work, and building the teams that deliver them.
Woo Jin, a.k.a. Wooj, is a product and design leader with over 18 years building and scaling digital products across consulting and telecommunications. He bridges product management and user-centered design, turning unclear business needs into clear direction for delivery teams.
Over more than a decade at McKinsey & Company, and earlier as a Design Principal at TELUS, he led global enterprise platforms that made people's work easier as the technology grew more complex. He pairs that with change leadership, driving adoption across organizations of tens of thousands.
